3 SEO Truths All SEO Managers Should Remember

SEO managers know that you can never get too comfortable. They’re a jumpy sort, hanging on Google’s every word and continuously adapting to ever-updating algorithm changes. It’s a lot of pressure, but in the midst of all the uncertainty, there are three universal truths that every SEO should remember as they continue plowing toward that number one spot in the rankings.

First, Mismanaged Expectations Will Ruin You
The first priority of any decent SEO professional should be to educate their client. There are so many definitions of SEO out there that depending on which one your client subscribes to, they’re either going to be thrilled with your services or deeply dissatisfied—and with the same results!

For example, a client may see increased organic traffic and subsequent leads, but they’re still upset because they expected more based on the amount of money they put into you. In this scenario, you may have succeeded by your estimation, but in the client’s eyes, you failed based on the expectations you failed to clarify. And if the client thinks you failed, you failed.

So how is this frustrating and potentially costly scenario avoided?

  1. Make sure you evaluate the data closely and set realistic numerical goals. If your client doesn’t have past data to scrutinize, draw on your experience with customers that have a similar profile. This will provide a baseline for your customer to latch onto, which they certainly will do. Remember that they will latch onto whatever estimated number you give them.
  2. Prepare education material for your customer at every level of the SEO process.
  3. Determine what’s most important to the client and report on that, and when you provide them with data, it’s absolutely critical that they understand what they’re looking at. That will depend on how well you’ve educated them.

Second, Resource Constraints are the Bane of an SEO’s Existence
Resource constraints can ruin an SEO endeavor, especially as you consider how many different departments factor into completing SEO initiatives: web dev, content, lead gen, social media, and more. If your budgets are limited in any of these, SEO-targeted projects can be road-blocked at multiple stages.

Techniques to avoid resource-related roadblocks:

  1. Inform yourself of the possible resource constraints ahead of time. Become familiar with the liberties and restrictions your client will have on those necessary departments, and how much access you will have to them too.
  2. You’re also going to have to make a list of priorities to follow to the letter. You and your client are a part of the creation of this list, discussing budget in relation to their needs and goals will help you determine which item should take priority over the rest and which should be put on hold until resources allow.
  3. Depending on your own resources, you may have some of the manpower to take much of the delegation aspect of SEO off of your client’s shoulders. In fact, that may be why they chose you as their SEO solution.

Third, Not Being Prepared for the Unexpected Will Hurt—A Lot

This just has to do with personnel changes, which happens frequently in our industry. When you lose clients for any number of reasons, here’s what you can do to salvage benefits from those relationships:

  1. End on the best note possible. Provide the info they need to transition to their new arrangement and request referrals if possible.
  2. Stay in touch too. In this highly connected world, there’s no reason not to stay connected over social networks.
  3. It will be hard not to take it personally when a client departs, but don’t. Learn what you can from the relationship and use what you’ve learned to perfect the next to come.

What have been the biggest roadblocks or lessons that you faced and learned as an SEO manager?

Source

Gillette, Casie. “3 Common Challenges Facing All SEO Managers.” http://searchengineland.com/3-common-challenges-facing-seo-managers-209308?utm_source=marketo&utm_medium=email&utm_campaign=newsletter&utm_content=scap&mkt_tok=3RkMMJWWfF9wsRonv6TOZKXonjHpfsX97uwrXaS%2FlMI%2F0ER3fOvrPUfGjI4ATcdkM6%2BTFAwTG5toziV8R7fHK816y9AQWxXm. (November 26, 2014.)

How to Make a Living as a Freelance Writer

As a writer, being new to the online writing game is overwhelming. The Internet churns out content on a constant basis—bad, good, and great—and figuring how to insert our voices and where (and then get paid for it) seems like a colossal and intimidating task.

Finding success in writing online will require networking, contributing to and drawing from writing communities like Free Guest Post, and ultimately becoming prolific in what you do. Writers characteristically exist in their earliest stages within a shell of insecurities and inhibitions; we all need to undergo the process of de-shelling to begin contributing our art to the world.

To start, we have to detach our sensitivity from our art and let it become second nature. Writing must become to us what music is to the skilled musician: simply an outpouring of fluid notes, well-versed, well-practiced, and precise. It’s not just our art, but our marketable skill, as easily uncorked and accessible as a singer’s voice.

One way to learn how to do this is to listen to the stories of others who have done it, hear about their pitfalls and successes, and to mimic what worked for them.

Things to Remember as a Freelance Writer

Here are a few practical tips offered in a condensed version of a Q&A session with Billfold contributor, Nicole Dieker, who recently answered fan questions about freelancing processes and best practices.

  1. Your pitch should fit the publication. Smaller publications will have individual submission guidelines that you’ll simply follow. You’ll want to have your piece finished beforehand. Larger publications will require more formality. A query letter will be more appropriate in this situation.
  2. These days, finding the resources for work as an online freelance writer (blog writing, copy editing, and more) is a simple Google search away. Other writers are already doing exactly what you’re setting out to do, and they’re writing about how to do it. Just do some research and use the Internet for the purpose it was intended. To get you started, Dieker provides these two links: a.) Unconventional Guide to Freelance Writing, b.) Make a Living Writing.
  3. Ghostwriting comes in two sets: long-form and short-form. Long-form encompasses pieces like book and speeches, and the ghostwriter is credited for the work in the fine print. Short-form covers blog posts and similar pieces for another person’s brand and is published on their name. In this situation, the ghostwriter receives no credit, only compensation for the work. Generally, short-form ghostwriting is not a desirable or lucrative final destination. It should always be thought of as temporary. Seek out situations that allow you to use your own byline and receive credit for your work.
  4. When trying to find a balance between writing for work and writing for pleasure, consider your bliss. Are you enjoying what you’re doing? What’s compelling you to write at all? Both sets will demand to be written in one way or another, and if you can seek out work-writing that you actually enjoy, even better!
  5. Be pleasant. I was about to write professional, but the connotations with that word can mean stiff or formal, so I redacted. You can be fun and engaging, witty and controversial, without being unpleasant to work with. Understanding that healthy networking is key to your success, don’t use social media irresponsibly. Watch your writer’s tongue, which we all know craves the taste of sarcasm, and don’t burn bridges.

To the Keyboard!

The main trick to making it as a writer is to write. A lot. Be prolific, hone your craft, and let the words flow.

What resources have you found that have helped you the most as a freelance writer?

Source

Dieker, Nicole. “Advice to New Freelance Writers: How a Freelance Writer Makes a Living.”http://thebillfold.com/2014/06/advice-to-new-freelance-writers-how-a-freelance-writer-makes-a-living/. (December 9, 2014.)

What it Takes to Be a Freelance Writer

Freelance writing isn’t for everyone, but it can be for you if you’re willing to hone specific skillsets that will allow you to succeed. It all depends on how much you want it.

That’s the first thing you need to do: ask yourself what your motivations actually are in becoming a freelance writer and if they’re sufficient to getting the job done.

So do you want it? If you do, the important thing to remember is that it’s possible; it’s not a field that bars entry arbitrarily. There aren’t tests to pass, certifications to purchase, or even degrees to earn in order to become a qualified freelance writer.

In fact, a degree isn’t necessary at all. It’s nice to have, especially when you’re trying to make your resume look as attractive as possible, but your potential clients are going to be paying more attention to your work portfolio, reputation, and recommendations than where you went to school and what you studied.

So What Do You Need?

We’ve covered what you don’t need: formal writing certifications. Now let’s discuss the four must-have qualities every successful freelance writer does need.

  1. Writing skills
  2. Self-editing skills
  3. Quick turnaround
  4. Job satisfaction

Writing Skills

Yeah, you’re gonna need these if you want to become a writer. Writing skills can be honed with practice, as with any type of skill, but if written communication has always been a struggle for you, you should probably ask yourself why you want to be a writer. The main thing is that you enjoy it; if you do, write prolifically, be receptive to feedback and criticism, capitalize on opportunities to write for others, and ultimately do what you need to do in order to improve your desired craft.

Remember that your clients will only be your clients if they are satisfied with your work. They will expect their freelance writer to write well.

Self-Editing Skills

As a freelance writer, you’re a writing department unto yourself. Quality Assurance is your responsibility. How good are you at proofreading your own work? This depends on how strong a grasp you have of grammar rules. You will need to be a proficient self-editor if you want to be a successful freelance writer; you cannot expect your clients to do this for you.

It’s always hard to see mistakes in a piece of work you’ve just finished, so manage your deadline schedule in such a way that you finish your writing projects with enough time before the deadline for you to revisit and revise the text with fresh eyes.

Quick Turnaround

Remember, there’s no shortage of freelance writers and anything that gives you an edge is a good thing. Oftentimes, this will be your turnaround speed. If you can write well and fast, you will become invaluable to your clients, especially the ones that often have strict, last-minute deadlines.

Luckily, this is also a skill that can be improved with practice. Whether your issue is with typing speed, inspiration, or simply writing flow, there are exercises you can do to type faster, generate creative and original ideas, and ultimately start and finish your projects quickly—all while maintaining a peerless level of quality.

Job Satisfaction

You need to like what you do. Can you do it full-time and still be satisfied? As a freelance writer, that is all you will be doing. It’s up to you to create some variety in the projects you take on, but the fact remains that you will be writing, writing, writing. If you don’t enjoy it at a root level, freelance writing may not be for you.

Conclusion

Have you found any other qualities to be essential as you’ve established yourself as a freelance writer? Share your experiences in the comments!

Source

Hamill, Kate. “So You Want to Be a Freelance Writer.”https://www.freelancersunion.org/blog/2014/09/10/how-to-start-freelance-writer/. (January 14, 2015.)

Guest Blogging Backlash: Why is Free Guest Post Safe?

Yesterday we came across the article, “Google Takes Action against Major Guest Blog Network.” It states that Google’s algorithms are now penalizing guest posting networks, especially a site called My Blog Guest. All of this began with a statement from Matt Cutts that guest posting as a strategy is failing. In his words, “…stick a fork in it: guest blogging is done; it’s just gotten too spammy.”

While we disagree with Google’s approach, we can understand that this announcement, and the lowered ranking of a fellow guest posting service site, may be concerning for some bloggers. However, we don’t believe this will affect the core purpose of Free Guest Post or the safety and anonymity of its users. Here are a few reasons why:

1. We do not require any backlinks to Free Guest Post, or charge any fees.

That’s right, our service is entirely company-funded, and we aren’t in it for the rankings. We are in it for creating a platform for writers and publishers to easily engage in content marketing. This is different than some guest post networks that charge membership fees or require backlinks to their sites.

2. We provide a safe, private environment.

Unlike other publishing systems, we do not make public your email or contact info. All communication is done through the system, ensuring total privacy.

3. We ensure equality for all.

All publishers and writers have equal opportunity in our system, with absolutely no favoritism. It’s a first-come-first-served pool of content ready to enrich your site!

4. Our articles are certified unique content by Copyscape.

This ensures that publishers are receiving content that doesn’t appear anywhere else on the web, ruling out any duplicate content issues.

5. We give full control of articles written to the author.

As a writer, you have full control of who is able to publish your content. As a publisher, you get to choose which articles you feel best fill out your content portfolio, so neither party has to worry about spammy material.

6. Flagging.

Our system depends on you – our users – to help us moderate and make Free Guest Post an even better content platform for your needs. This is why we invented flagging. If you’re a writer and your piece is published in a way you are displeased with, you can flag it and we will address your concerns in a timely manner.

7. Feedback.

Because we care about our users, we are always open to feedback on how we can make the system better and easier to use.

Google strives to endorse quality, 100% original content and so do we. With the same goal in mind, we’re not worried about being negatively impacted by Google’s changes, and Matt Cutts later retracted his remarks on the death of guest posting, stating, “There are still many good reasons to do some guest blogging (exposure, branding, increased reach, community, etc.).”

Free Guest Post is committed to adding value to the Internet user’s experience. We will continue to provide tools that will help content marketers be successful online.

6 Habits of Online Readers and How to Write for Them

Every writer knows that in order to create effective copy, you need to understand your audience. What makes your target audience tick? What’s important to them? And how do they read?

Well, that last part depends entirely on the medium. A novel reader is going to approach the content of a new book differently than a blog follower will tackle the content of a blog they’ve just discovered. We scour magazines differently than we read newspapers, and so on.

A lot of it has to do with the layout, but one thing is common throughout: when we’re investigating a new piece of content, our eyes move quickly and linger on specific areas before committing to the full piece.

Here are seven habits of online readers that online writers should remember.

1. Online Readers Are Online Scanners

Like all investigative readers, online readers’ eyes will trace the page quickly, catching onto specific points of entry that they’ve learned will offer the best summary of information:

  • Headlines
  • Subheadings
  • Bulleted lists
  • Captions
  • Short, concise sentences and paragraphs
  • Bolded and italicized phrases

It’s important to include your most valuable information in these elements of your web copy. If your readers were to summarize your content in a few words, what would you want them to say? These phrases should stand out so that they’re easily consumed by your visitors.

2.    Online Readers Are Niche Readers

By fully understanding the appeal of your blog—what brings people back again and again—you can more accurately cater to your specific audience. Whether your appeal is humor, valuable product reviews, organic recipes, DIY tips, etc., you need to understand who you’re writing for and refrain from deviating from that niche topic of interest. Remember that you can always create another blog if you want to try your hand at other topics.

3.    Online Readers Respond Well to Visuals

Whenever possible and applicable, complement your written copy with other forms of media, videos, images, and infographics. Make sure the layout of your copy flows in a natural way, and that your color palette is also natural. Avoid anything that looks gimmicky or cheap (i.e. flashing text). Your visuals should be tasteful and understated. It should never distract from your message or copy, but add an element of interest. Blog posts with images tend to do much better than those without.

4.    Online Readers Want You to Get to the Point

Online readers have especially short attention spans and they want their content to cut to the chase as much as possible. There’s not time for a story arc, only for the basics, which includes the 5 Ws: who, what, where, why, and when.

5.    Online Readers Want to Laugh When It’s Appropriate

Humor is a good idea when used appropriately, but you need to keep in mind the object of your copy so that your creative liberties don’t distract from or confuse your message. You want your brand and copy to have a personality that readers can relate to, but don’t overdo it. Unless your blog is specifically categorized as humor, it may end up being off-putting to readers who are just looking for specific information.

6.    Online Readers Will Click on Links

Make sure any links you include in your copy open up in a new tab so that your original page will always remain open for them to return to, but certainly don’t neglect linking out to your sources. Not only will this ensure giving credit where it’s due, but it will show your readers that you’re well-versed with online etiquette and are genuinely interested in their education on the topic.

What have you noticed about the way online readers behave as opposed to readers of print material?

Source

Nichol, Mark. “7 Tips for Writing for Online Readers.” http://www.dailywritingtips.com/7-tips-for-writing-for-online-readers/. (December 24, 2014.)

Staying Organized When You’re Working Anywhere

With great freedom comes great responsibility. And great risk. When you’re working on your own time, in your own environment, it’s not hard to succumb to your worst propensities towards disorganization and laziness.

It’s not uncommon for freelancers to have multiple employers and projects on their plates—all while working from a home office. With crisscrossing deadlines and obligations to keep track of, learning tricks to staying on top of it all is absolutely critical to completing your tasks, maintaining a reputation of reliability with your employers, and ultimately paying your bills.

Here are a few critical pointers to include in your strategy right from the bat if you’re new to freelancing, or to incorporate into your existing habits if you’re a seasoned freelancer in need of revamping.

Must-haves for Every Freelancer

  • Regular daily schedule
  • Realistic workload
  • Localized note repository
  • Prioritized personal time
  • Healthy email habits
  • Intuitive financial tracking software
  • Reliable, go-to gigs

The Breakdown

Regular Daily Schedule & Prioritized Personal Time

If your schedule is up in the air, everything else goes out the window right along with it. Alternatively, by blocking out portions of your day just for work, you’ll have a set schedule to share with your family and loved ones so that they’ll know not to bother you during those predetermined timeframes.

A set schedule also allows you to define the distinction between your work life and your home life, which can get blurred when you’re working from home. It may start to feel like you don’t have a life outside of work at all if you haven’t made it clear with yourself when you’re allowed to live it. Conversely, “work time” can blur into “personal time” and become less productive than a scenario where the lines were boldly drawn.

That being said, make sure that you are also prioritizing your personal time, now that you’ve distinguished it from your work time, so that you don’t burn yourself out.

Realistic Workload

Defining “realistic” for your unique situation is going to take some experience as you get to know your skillsets and turnaround speed. Once you have an understanding of how long it takes you to do certain projects, you can accumulate a realistic amount of projects that won’t overwhelm you or impair your ability to produce quality content. It’s okay to be picky about what you take on, and to say no to work that you simply won’t be able to complete to your satisfaction within the determined timeframe.

Localized Note Repository

This will depend on your preferences. Do you like physical notepads or digital programs like Evernote? Which is going to be the most feasible for you? Which will you be most likely to use consistently? The main point is this: always, always write down your creative ideas for topics and projects, and keep it all in one place.

Healthy Email Habits

While keeping separate folders for all of your contacts and subcategories for your projects is a fantastic idea, remember that organizing your daily influx of emails into these folders is going to take a significant chunk out of your allotted work time. Leave that for after you’ve replied to important emails from your clients and employers. You never want to keep them waiting and it will help to strengthen your reputation of reliability.

Intuitive Tracking Software for Your Finances

As a freelancer, you are your own HR team and Accounts Payable. In order to keep a set daily schedule, you should keep a standing appointment with yourself every week to review your finances. Using a paid bookkeeping service instead of an Excel sheet will provide you with hugely valuable tools and features come tax season.

Reliable, Go-to Gigs

In the course of your experiences as a freelancer, work extra hard to maintain those relationships that you like. Prioritize the projects that promise additional work for the future. Securing those concrete gigs, including—if necessary—a part time job on the side, will provide you with some security in a characteristically insecure profession.

Source

Feloni, Richard. “7 Tips for Freelancers To Stay Organized.” http://www.businessinsider.com/how-freelancers-can-stay-organized-2014-3. (December 12, 2014.)

3 Guest Blogging Myths That Haven’t Died in 2015

You may have heard the rumors, but guest blogging isn’t dead.

Many successful bloggers continue to use it as a strategy to gain credibility and attention for their own sites and online marketers believe it’s here to stay. Floating misconceptions about guest blogging halted its popularity last year, but with the right intentions, it is still an effective marketing tool.

Late January of last year, Google engineer Matt Cutts declared on his blog that guest blogging was over. He later revised his statement, clarifying that he was referring to ‘spammy’ posts written solely for SEO purposes. However, his post still created a hesitancy toward guest blogging in general, resulting in a steady decline in what was once a growing practice just a few months earlier.

The timeline below details Google searches for the term “guest blogging” over time. It spiked when Cutts wrote his post, and you can see the decline still continues today.

Guest BloggingDoes this mean guest blogging isn’t as effective as it once was?

The answer is of course not – when used properly, guest blogging is just as effective today as it ever was. In Cutts’ revised statement he said:

“There are still many good reasons to do some guest blogging (exposure, branding, increased reach, community, etc.). I changed the title of this post to make it more clear that I’m talking about guest blogging for search engine optimization (SEO) purposes.”

The reason guest blogging took such a hit in popularity is because many people were using it as a spam service or to get links for their own website. A rising number of spammers published generic or irrelevant guest posts to boost traffic and get links

To combat this problem and offer better search results to its users, Google updated its algorithm to weed out sites that misuse guest blogging. Joshua Steimle, CEO of the internet marketing agency MWI, wrote that he believes Google will only devalue low-quality posts that contain an abnormal amount of links and keyword-rich text.

If guest blogging isn’t good for SEO purposes, then how will it benefit my site?

 Guest blogging still offers plenty of benefits to publishers and writers, but only if they avoid reproducing the ‘spammy’ posts mentioned above. Links are still a valuable source of traffic, but that doesn’t mean your posts have to be full of them to work.

Marketing writer Louis Gudema was able to take his company’s website from being buried under millions of search results to being number one by guest blogging. He wrote for several authoritative sites and built connections with other site owners (and their followers), which generated a huge push of traffic to his site.

Guest blogging is a win-win scenario. For writers, it offers free publicity, added credibility, and social media shares from followers of sites that have a large following in your niche market. And with some editing and selectivity, site owners benefit from guest posts as they will have less to write each week and can easily curate diverse content for their blogs.

But won’t my site be penalized for guest blog posts on Google’s search rankings?

It’s a commonly held misconception, but Google has no intention of penalizing authors for gaining traffic from quality, original content they’ve written for a relevant site. However, it is possible for your site to be penalized if you’re writing for links or less-than-credible sites.

The easiest way to avoid being penalized is to stop thinking about how you can get links from other sites, and instead think of ways you could increase your website’s traffic through guest posts. More traffic will lead to more links in the long run, so don’t worry if your blog post is published with a “nofollow” link.

When asked about the role of guest blogging in 2015, Blogging.org founder Zac Johnson had this to say:

“If you are guest blogging on other sites, make sure the quality is there. Don’t worry about the link back, as you should always have a full author bio at the bottom of the post. Focus on article quality and always link to real resources and examples. Follow these tips and you will continue to see guest blogging be one of your best marketing and branding platforms.”

The Big Picture

Guest blogging isn’t dead, if anything it’s been revived. Guest posts will become more valuable in 2015 as they are chosen selectively by publishers, crafted by experts in their field, and are written for content rather than SEO purposes. If you want to increase your audience and outreach for your website, consider guest posting effectively. You can’t be punished for great original content, and your website will benefit from the added visibility of a site with a larger following.

We’d like to know your experience as a guest blogger – What did you learn from the experience? Any advice you’d like to share to fellow bloggers? Let us know in the comment section below!