Creating a content publishing schedule is fast, easy and a flat-out smart move. When most new bloggers, vloggers and other content distributors start producing, they aren’t familiar with the ebb and flow of Internet traffic. They don’t realize that even though the Internet is active at every hour of every day, traffic is likely to come at specific times. What’s more is that a publishing schedule allows a clear window for planning and preparation while simultaneously persuading viewers to check for new content. The power of habit is far more likely to create regular viewers than erratic, sporadic and wishy washy uploads. Creating a schedule takes much of the uncertainty out of updates for the end-user, and the process of doing so couldn’t be more simple.
Decide When and How Often to Upload
The first step in creating a successful content strategy is to develop a baseline schedule for uploads. This schedule does not have to be tailored to viewers preferences or traffic spikes, but it does need to be strict. Some writers, bloggers and vloggers will pick two or three days out of the week, while others will simply upload content on a daily basis. It’s good to have a specific time in mind as well, as this helps with setting goals, staying on task and creating an eager fan base. This also helps you avoid writers block.
Carefully Manage and Watch the Success of Content
Once a basic schedule has been created, it’s time to start tinkering with it in order to better suit the viewers. If analytic data shows that peak traffic happens between 5:00 p.m. and 7:00 p.m., be sure to have the content ready before then.
Always consider how much time it will take to keep up with the new content publishing schedule. If each article, video or other form of content takes between four and six hours to produce, a three-per-week schedule demands 12 to 18 hours of time. This is the hidden side of content production; most people do not realize that it is as demanding as any part time job. It must be properly managed if it is going to produce any worthwhile results.
It’s also important to consider what viewers prefer to see. If most viewers are watching vlogs and few are reading written material, it’s probably a wise decision to invest more time in video production and less in writing.
Make Small Adjustments to Distribution Schedule
Once a new schedule is squared away, the process of creating the content publishing system is about as done as it can be for the time being. What’s crucial at this point is to pay careful attention to notable trends, sharp drops or spikes in regular traffic and common requests made by viewers. At this stage, the majority of work towards the schedule itself should merely be focused on fine-tuning all content to better fit the needs of regular traffic. This will create an optimum experience for the user, and that means more viewers will be likely to stick around for the long haul and become free word-of-mouth advertising. Long-term subscribers are one of the cornerstones of many online success stories.