When you have a website or blog that represents your brand and business, optimizing it for SEO, also known as search engine optimization is highly recommended to find success online. Search engine optimization helps to improve your website’s overall visibility within search engines such as Yahoo!, Bing and even Google to increase the number of visitors and page views your sit receives on a regular basis. Optimizing your blog for SEO purposes allows you to appear more professional while expanding your current viewing audience and potential followers or customers.
Using a CMS (Content Management System)
Launching a blog may seem overwhelming, especially when you are not familiar with programming or even coding in basic HTML and CSS. Using a free CMS (content management system) such as WordPress, Joomla or even Drupal is a way for you to create a professional website that can easily be optimized for SEO purposes. Systems such as WordPress are ideal for both individual bloggers as well as those who are looking to launch a website to represent a corporate business or entity. WordPress is highly-developed to incorporate SEO already, allowing you to launch any type of blog that can rise in the search engine rankings much quicker than a hand-coded website.
Selecting the Right Keywords
Conducting market research to find the most important and trending keywords in your industry is highly recommended before you begin to format your blog, add new posts or edit any titles and meta tags you choose to include. Understanding the most popular keywords in your niche and industry will help you with the format of your blog and the type of content you produce to attract a specific market of potential virtual followers and online consumers.
Using sub-headings and bold headlines when you publish content including relevant keywords and phrases for your industry will help search engines to discover your website while adding your pages into the search engines themselves automatically. The more relevant your content is to the entire purpose of your website and its name, the easier it will become for others to locate your site when searching for the information you have published and posted.
Avoid Spamming Keywords
When you are attempting to optimize your blog for SEO purposes, avoid using the same keywords repeatedly within the content you publish. Adding keywords too frequently within a post can ultimately lead to getting “blacklisted”, or removed entirely from well-known search engines, ridding all potential traffic that could have been generated from the search engines’ results. Be sure to add keywords into your articles sparingly and only when they fit.
Meta Descriptions, Tags and Titles
It is also important to properly title your blog along with each piece of content you plan to publish online. Adding in meta descriptions, tags and titles can be done within the header file of your blog to ensure that your website is properly named and can be searched for using keywords you deem the most fitting. Implementing tags, keywords and titles can be done within minutes and will change how search engines pick up on your site.