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10 Essential WordPress Plugins for Increasing Social Media Engagement

Gaining online traffic to your blog is simple to do with social media. But after you’ve started your social media accounts and gathered an initial following, you may feel that your engagement is stalling. With these WordPress plugins for social media, you can design a painless process of sharing online while also encouraging your audience to share, like, +1, and follow you!  

  1. Google Analytics – Google Analytics can give you tons of valuable data about your blog and how your audience interacts with it. One important metric is the source of your traffic; this piece of information can help you determine which of your social media platforms is the most effective, and which is the least. If most of your traffic is coming from Pinterest, you know you’re doing something good there, and you might decide to spend most of your efforts driving Pinterest traffic.
  2. Simple Share Buttons – This WordPress app does exactly what the name claims: it adds social share buttons to all of your blog posts. It even gives your audience a share count, which can often influence them to share your content. Making it easy for your readers to share your content will increase your traffic from social media, as well as your engagement on social media.
  3. Sociable – Sociable adds social media buttons to your blog posts. This plugin adds a similar feature as Simple Share Buttons, but the images are social media icons rather than share buttons. Still, the same call-to-action is there, motivating your readers to share your content on their social media accounts.
  4. WP Pinner – Need a little help managing your Pinterest account? This plugin lets you schedule pins, track your Pinterest engagement, and automate pins of your WordPress posts from your admin panel. With this plugin, you can spend less time on Pinterest with the same amount of progress.
  5. Pinterest Image Pinner – Speaking of Pinterest engagement, this plugin will raise yours by adding a simple “Pin It” button to all of your blog post images. When it comes to Pinterest, readers are more inspired by your pictures than your text. You might lose the share if you leave your Pinterest CTA to the bottom of the post. Using this plugin allows your readers to pin your image the second they see it.
  6. Shareaholic – More social media buttons! These ones “float,” meaning that they follow the reader when he or she scrolls up and down on your webpage. Having the social share buttons immediately accessible will influence readers to share on a whim. Shareaholic also makes images shareable, gives the reader recommended and related content from your blog, and has social analytics from which you can glean valuable metrics.
  7. Tweet Old Post – This plugin will automatically tweet links to some of your older blog posts, reviving them and bringing in new traffic. Bringing readers in to some of your old posts with absolutely no effort on your part – what’s not to love?
  8. WordBooker – WordBooker streamlines the process of posting on Facebook. You can post content from your blog, status updates, and more into your Facebook page, any groups, or your own wall.
  9. The Google+ Plugin – Automate your G+ posts with this WordPress plugin. It also adds a +1 button to your blog and makes the process of adding you to a circle much easier for your readers.
  10. WP Instagram Widget – Use this plugin to display your latest Instagram pictures on your blog.  Attaching Instagram to your blog will direct your readers to follow you – giving them a taste of what you post can also be an added incentive.

What WordPress plugins would you recommend for increasing your blog’s social media engagement?

Creative Ways to Improve Your Content

If you were to ask yourself whether or not your favorite blog frequently has boring or dull content, the answer would probably be a resounding “no.” Instead, your favorite blogs are your favorites because they consistently put forth interesting and memorable content.

It may seem frustrating to be told to put forth more interesting content but not have a clear concept of how to do this. To help you improve your blog’s content – and thereby improve its readership – here are some creative ways to improve your content.

Content

Look at What’s Trending

We aren’t saying that you should steal titles and write an article that fits. In fact, this usually looks like a cheap ploy to get views, and that’s typically exactly what it is. Instead, look at trending topics on Yahoo! or Google. Without looking at what any other bloggers have chosen to write about within these topics, instead take the trending topic and create a completely and original article about it. This ensures that you are not only hitting a popular keyword and topic, but adding something completely unique and original to the overall conversation.

Relationships with Other Bloggers Matter

You might already understand that relationships with other bloggers are essential for trading links and the like, but you might not understand how relationships with other bloggers can be useful for creating creative content. One of the best ways to create unique content is to request that your blogger friends do a guest post for your blog. This is a brilliant way to add something unique – something that will be out of the ordinary for your regular readers. Naturally, it is customary to write a guest post for your friend’s blog in exchange for theirs.

Create Something Worth Sharing

Next time you’re on Facebook or Twitter, really look at the articles that your friends are sharing. The most popular articles – as in, the ones that get shared the most – are the lists and the posts that contain image macros. Don’t think that putting up a few blogs like this will turn you into a cliché. Find a unique way to make the concept of creating these lists unique. For example, if you run a website about gourmet cooking, toss up a post on the top ten non-gourmet foods that even the most snobby foodies love, accompanied by some funny pictures of kittens in a kitchen. You’ll find that people are eager to share these types of posts on Facebook and Twitter.

Take a cue from professional writers and comedians and always have a notepad with you to scribble down ideas for posts when you’re on the go. Your most inspired ideas will rarely come to you when you’re sitting down to write a new article or blog post. The most important thing to remember, besides being original, is to be consistent. Every single post you put on your blog won’t be legendary, but if you keep at it, more and more will start to be.