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Here’s 12 Quick Ways to Lower Your Blog’s Bounce Rate

For personal blogs, the objective of your website is to gain more pageviews, as more pageviews lead to more income. For business blogs, the objective of the blogging side of the website is to draw customers in with the hopes that they will travel to other pages and eventually make a purchase. In both cases, having traffic flow to multiple pages is part of the process of making money.

That’s why bounce rate is such an important factor for any type of blogger. “Bounce rate” refers to the number of visitors who leave your blog after viewing only one page. You can find your blog’s bounce rate through Google Analytics. Lowering your bounce rate not only keeps traffic viewing your ads and earning you money, but it can also affect your SEO – Google uses metrics from Google Analytics to determine the usefulness of your site. Website’s with low bounce rates are seen as more useful to the Google user, and so are given more SEO weight.

What steps can I take to lower my blog’s bounce rate?

Keep in mind that every blog is different, so the reasons why your bounce rate might be high will be different – which means the solutions you need to lower your bounce rate are going to be different. Try multiple methods and see what works for you!

Here are a few simple suggestions to start out with:

  1. Inbound links – Set up links within your blog post to other blog posts that relate to your text. WordPress and BlogSpot both have functions that allow you to make the link open in a new page. This allows your visitor to simply close the extra window once they’ve finished instead of back-clicking or closing your blog completely.
  2. Related posts – Share another blog post that is related on the bottom of each blog post.
  3. Popular posts – Many bloggers set up a function in their sidebar that automatically shows the most popular posts. Use a picture to really draw traffic in.
  4. Calls-to-Action – Use CTAs within your post to direct traffic to other posts or webpages within your blog.
  5. Author photo – Use a professional looking picture of yourself and include it in your sidebar. Readers like to see the person behind the blog and it’s a quick way to establish trust.
  6. “About Me” Page – Your “About Me” page is one of your most visited pages. Many readers want to see the person behind the writing after they’ve finished a blog post. Create an “About Me” page that is easy to find.
  7. Navigation – A common reason for a high bounce rate is that your traffic has a hard time finding the pages they want. Make sure your navigation is intuitive and clear.
  8. Speed – Web surfers generally leave a webpage that takes longer than 10 seconds to load. If your website is having difficulties, find a way to speed it up.
  9. Traffic source – Your traffic may leave your blog quickly because you weren’t what they were looking for. Eliminate this problem by only promoting your blog in spaces that are related to your topic.
  10. Clickbait – Another common reason why visitors quickly leave is because promises made by your headline were not kept. If your headline promises “new solutions” or “this amazing video,” make sure your content delivers.
  11. Social media buttons – Having social media buttons on your post has been shown to lower bounce rates.
  12. Tag clouds – Tag all of your posts so that readers who want to explore more about a specific topic or issue can do so easily. Create a cloud or other navigation device and put it in your sidebar.

What methods have worked for you in lowering your bounce rate? Share in the comments!

Sources:

John, Becca. “Blog Tips Tuesday 1: How to reduce your bounce rate.” http://www.amuse-your-bouche.com/blog-tips-how-to-reduce-your-bounce-rate/. (12 March 2014).

Goldberg, Steve. “7 Simple But Effective Tactics To Dramatically Reduce Your Bounce Rate.”http://www.business2community.com/online-marketing/7-simple-but-effective-tactics-to-dramatically-reduce-your-bounce-rate-0558038#!zrTWH. (12 March 2014).

Chapman, Cameron. “How I Keep My Bounce Rate Under 2%.” http://blog.kissmetrics.com/2-percent-bounce-rate/. (12 March 2014).

10 Essential WordPress Plugins for Increasing Social Media Engagement

Gaining online traffic to your blog is simple to do with social media. But after you’ve started your social media accounts and gathered an initial following, you may feel that your engagement is stalling. With these WordPress plugins for social media, you can design a painless process of sharing online while also encouraging your audience to share, like, +1, and follow you!  

  1. Google Analytics – Google Analytics can give you tons of valuable data about your blog and how your audience interacts with it. One important metric is the source of your traffic; this piece of information can help you determine which of your social media platforms is the most effective, and which is the least. If most of your traffic is coming from Pinterest, you know you’re doing something good there, and you might decide to spend most of your efforts driving Pinterest traffic.
  2. Simple Share Buttons – This WordPress app does exactly what the name claims: it adds social share buttons to all of your blog posts. It even gives your audience a share count, which can often influence them to share your content. Making it easy for your readers to share your content will increase your traffic from social media, as well as your engagement on social media.
  3. Sociable – Sociable adds social media buttons to your blog posts. This plugin adds a similar feature as Simple Share Buttons, but the images are social media icons rather than share buttons. Still, the same call-to-action is there, motivating your readers to share your content on their social media accounts.
  4. WP Pinner – Need a little help managing your Pinterest account? This plugin lets you schedule pins, track your Pinterest engagement, and automate pins of your WordPress posts from your admin panel. With this plugin, you can spend less time on Pinterest with the same amount of progress.
  5. Pinterest Image Pinner – Speaking of Pinterest engagement, this plugin will raise yours by adding a simple “Pin It” button to all of your blog post images. When it comes to Pinterest, readers are more inspired by your pictures than your text. You might lose the share if you leave your Pinterest CTA to the bottom of the post. Using this plugin allows your readers to pin your image the second they see it.
  6. Shareaholic – More social media buttons! These ones “float,” meaning that they follow the reader when he or she scrolls up and down on your webpage. Having the social share buttons immediately accessible will influence readers to share on a whim. Shareaholic also makes images shareable, gives the reader recommended and related content from your blog, and has social analytics from which you can glean valuable metrics.
  7. Tweet Old Post – This plugin will automatically tweet links to some of your older blog posts, reviving them and bringing in new traffic. Bringing readers in to some of your old posts with absolutely no effort on your part – what’s not to love?
  8. WordBooker – WordBooker streamlines the process of posting on Facebook. You can post content from your blog, status updates, and more into your Facebook page, any groups, or your own wall.
  9. The Google+ Plugin – Automate your G+ posts with this WordPress plugin. It also adds a +1 button to your blog and makes the process of adding you to a circle much easier for your readers.
  10. WP Instagram Widget – Use this plugin to display your latest Instagram pictures on your blog.  Attaching Instagram to your blog will direct your readers to follow you – giving them a taste of what you post can also be an added incentive.

What WordPress plugins would you recommend for increasing your blog’s social media engagement?