Successful website auditor Alan Schill recently wrote on areas of SEO that he’s noticed the majority of website owners neglecting to their own detriment. These are low-hanging fruits that you may even be ignoring as you strategize ways to optimize your site for the search engines. Take a look.
1. How heavily do you pepper your content with keywords?
Keyword stuffing is an archaic SEO trick that people still fall back on out of habit. It’s only a matter of time before Google penalizes these sites for being spammy. Google’s goal will forever be to favor high-quality websites over the ones that try to take the back door to the top of the rankings. If your website is about lawn care and you strive to populate your blog with lawn care related how-tos as well as stay on topic in all your other web copy, your keywords will appear naturally throughout your text. The result will be a website that looks natural to Google while relevant and informative to your guests.
2. Are your blog images at the top of your posts?
Because people like visual aids, blogs do better when there are images attached to them. And they do even better when those images are at the top of the post, not sprinkled around in the middle. Don’t neglect this simple technique to draw the eyes of your visitors to your posts.
3. Who’s Your Audience—Google or Your Web Visitor?
This one ties in perfectly with question #1. Think about it: why would an SEO professional write content for the search engine instead of the visitor? To game the search engines and get to the top of the rankings, of course. Why would they want to do that? Well, to make a pay check, because unless that SEO has stock in the company they’re SEOing for, they may not care what happens after the target audience clicks on the link. This should bother you. This should bother you a lot.
Remember, Google doesn’t like to be played and every algorithm change is designed to make it more and more difficult to play them. Your objective should be to educate your target audience and offer them valuable content and products. Do this, write for them, and you will begin to see conversions in the areas that matter—sales.
4. Are you linking to websites that Google likes?
If you’re making an effort to create a high quality site, don’t waste your outbound links on sites that Google would view as spammy or low quality. Your site is better than that and you don’t want to be tainted by association. It’s considered good practice to link out to at least one respected website per piece of content on your site. Links to sources count.
5. Are you interlinking between blog posts?
If you’re writing content relevant to your industry and target audience, your blog topics are going to relate and you will have plenty of opportunities to interlink between them. This gives an SEO boost to newly created pages, lowers bounce rates by keeping your readers exploring between pages, and increases the chances that those visitors will convert.If you haven’t done this, it’s not too late to go back to your old posts and find which ones flow naturally into each other.
How many of these errors sound familiar? Hopefully we’ve given you a good start on critically analyzing your current SEO methods and beginning the process of improvement. Good luck!
Schill, Alan. “SEO 101: 18 Search Rankings & Engagement Factors You Can’t Ignore.”http://www.searchenginejournal.com/18-search-rankings-engagement-factors-you-cant-ignore/119638/. November 21, 2014.