If you were to ask yourself whether or not your favorite blog frequently has boring or dull content, the answer would probably be a resounding “no.” Instead, your favorite blogs are your favorites because they consistently put forth interesting and memorable content.
It may seem frustrating to be told to put forth more interesting content but not have a clear concept of how to do this. To help you improve your blog’s content – and thereby improve its readership – here are some creative ways to improve your content.
Look at What’s Trending
We aren’t saying that you should steal titles and write an article that fits. In fact, this usually looks like a cheap ploy to get views, and that’s typically exactly what it is. Instead, look at trending topics on Yahoo! or Google. Without looking at what any other bloggers have chosen to write about within these topics, instead take the trending topic and create a completely and original article about it. This ensures that you are not only hitting a popular keyword and topic, but adding something completely unique and original to the overall conversation.
Relationships with Other Bloggers Matter
You might already understand that relationships with other bloggers are essential for trading links and the like, but you might not understand how relationships with other bloggers can be useful for creating creative content. One of the best ways to create unique content is to request that your blogger friends do a guest post for your blog. This is a brilliant way to add something unique – something that will be out of the ordinary for your regular readers. Naturally, it is customary to write a guest post for your friend’s blog in exchange for theirs.
Create Something Worth Sharing
Next time you’re on Facebook or Twitter, really look at the articles that your friends are sharing. The most popular articles – as in, the ones that get shared the most – are the lists and the posts that contain image macros. Don’t think that putting up a few blogs like this will turn you into a cliché. Find a unique way to make the concept of creating these lists unique. For example, if you run a website about gourmet cooking, toss up a post on the top ten non-gourmet foods that even the most snobby foodies love, accompanied by some funny pictures of kittens in a kitchen. You’ll find that people are eager to share these types of posts on Facebook and Twitter.
Take a cue from professional writers and comedians and always have a notepad with you to scribble down ideas for posts when you’re on the go. Your most inspired ideas will rarely come to you when you’re sitting down to write a new article or blog post. The most important thing to remember, besides being original, is to be consistent. Every single post you put on your blog won’t be legendary, but if you keep at it, more and more will start to be.