Google Cracks Down on Guest Posting Scams

Google has become even stricter when it comes to guest posting for blogs. With so many spammers infiltrating genuine guest posts, Google was forced to take a stand. Matt Cutts, head of the webspam team at Google, recently explained why penalizing shallow guest posting was necessary in a YouTube video: too many are trying to take advantage of guest posting by offering the same post to multiple publishers; offering similar posts with only a very slightly different spin to multiple publishers; and only writing the 300 minimum amount of words.

New guidelines were added in order to warn against “link schemes.” Backlinks that attempt to manipulate PageRank or SEO standing is a violation against Google’s Webmaster Guidelines. This will hurt both the writer and the publisher of anything that qualifies as a link scheme. The guidelines can be found here:

What Does This Mean for

FreeGuestPost is unique in that it guarantees more safety for writers and publishers against Google’s punishments than organic guest posting. Many of the violations to Google’s guidelines are impossible for FreeGuestPost users to carry out. Writers and publishers can only communicate through the website, limiting any opportunity to pay for articles or form partnerships for the sake of backlinks. FreeGuestPost also is not compatible with programs that automate link creations, another one of Google’s possible infringements. encourages writers not to commit these infractions. Create genuine blog posts with thorough research and depth. Write more than the required 300 words. Don’t try to offer the same or similar blog posts more than once. Try to avoid including too many backlinks into one post. If you are worried about your backlinks being punished, make them no follow – this will allow readers to follow the link back to your source, but Google’s spiders will not follow them for SEO purposes.

Publishers should also be careful about what they chose to accept and post on their own blog. Only accept posts that are well thought out. Although it is not always easy to see who is an expert in what field, you can screen each individual post. A shallow post should be rejected. Make sure all writing that you publish is valuable – quality over quantity.

Should I Still Use Guest Posting to Improve My SEO Rankings?

Although Cutts was firm in his video, he was also very confident that guest posting is a valuable resource for bloggers, writers, and businesses. There may be more complications to guest posting with these new, stricter rules, but guest posting can still improve your SEO rankings, bring your writing to a broader audience, and introduce a new voice or expertise into your blog.


“What is Google’s view on guest blogging for links?” (16 Sept. 2013).

Grigg, Ally. “Guest Posting – How to Avoid Google’s Wrath.” (19 Sept. 2013).

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