It’s no secret that Google+ lags behind Facebook in popularity. As a blogger, you know that you will have more success gaining followers on Facebook than Google+. However, many don’t know that Google+ can drastically help your SEO. It makes sense – Google runs Google+, so it gives more SEO weight to that social network than any other. So if you haven’t yet, you need to start a Google+ account.
How Can Google+ Help My SEO?
+1 – Blog posts that are +1ed on Google+ are given more SEO weight. Those posts will come up higher in the search results than those that are not. This is true without personalization of search results, but is even truer with the personalization.
Personalization – When Google users are logged into their account, the search results for their queries are personalized. Instead of getting content that Google believes is most relevant for everyone, the user receives content that Google believes is most relevant specifically for them. +1s can impact this. For example, if a fan +1s one of your blog posts, the rest of your content is deemed more relevant to them by Google. Your blog is more likely to come up higher on their personalized search results. But it doesn’t stop there – it’s also more likely to come up higher on the search results of any of that fan’s friends.
Custom URLs – Google+ is offering customized URLs to some businesses. One of the times you log into your account, Google will give you the option. Change your URL to your blog name and you should see an increase in organic traffic. Google has not officially stated that custom URLs will give your account more SEO weight, but it’s likely that will be the case in the future. Regardless, having your name in your URL should still give you a push.
Authorship – Google Authorship has been in place for a few years. Connecting your Google+ account to any articles, guest posts, and blog posts you write will improve search results: your picture, a link to your Google+ account, the number of Google+ circles you are a part of, and a link to more search results written by you will show up along with your article. This makes your post more appealing to Google users, but also makes you a more credible expert to Google. The more your articles are +1ed, the more SEO weight you will have as an author.
Social Media Optimization – There’s a strong correlation between having lots of social media followers and better SEO. This is mainly because your fans will do a lot of great legwork for you: they will share your posts on their social media accounts or other places. These backlinks definitely help your SEO. Google+ is another social media outlet that you can add to your repertoire.
What are you waiting for? Start improving your SEO with a Google+ account ASAP!
After you start your Google+ account, link to it in your FreeGuestPost profile and author biography. Connecting your FreeGuestPost account and your Google Authorship account will help to make you a more credible source for Google, improving the SEO of any website that publishes your articles. Including it will make it easier for publishers to find out more about you as an author. More publishers will request your work if they know that you are a real person, a qualified writer, and you have SEO weight with Google Authorship.
Enge, Eric. “Google+ & SEO: How Google+ Impacts Search Results.”http://searchenginewatch.com/article/2307518/Google-SEO-How-Google-Impacts-Search-Results. (18 Nov. 2013).
Bogar, Colin. “Google Plus rolls out custom URLs: a win for boosting organic search results?”http://www.inman.com/next/google-plus-rolls-out-custom-urls-an-opportunity-to-increase-organic-search-results/. (18 Nov. 2013).
Stadd, Allison. “The Relationship Between SEO And Social Media [INFOGRAPHIC].”http://www.mediabistro.com/alltwitter/seo-social-media-infographic_b46544. (18 Nov. 2013).